Building in Public — A Breakdown

There’s recently been a trend in entrepreneurship to be more authentic and open when creating new products. This trend was coined “Building in Public”, and it’s a practice that’s been repeated by a variety of companies and products in the last couple years.

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Photo by Debby Hudson on Unsplash

What Makes Building in Public Effective

The central tenement of building in public is story-telling. Marketing is really all about stories, and by building in public, the entire product process is turned into a story. This creates a community of interested users who are word of mouth advocates to build product momentum before the product is even launched!

Conclusion

Building in public is a great way to create, iterate, and launch products that provide more value to the community. Are you building something in public? Let me know in the comments, I’d love to check it out!

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Written by

Passionate about building cool shit. First-year undergrad student studying EECS and Business @ UC Berkeley MET Program and software developer at Carline

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